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Vegan may be this year's ultimate food trend, but it also extends to makeup and beauty. For those who don't eat meat or dairy for ethical reasons associated with the treatment of animals, cruelty-free and vegan beauty products are also a must.
So if you've gone vegan and don't know where to start, or you just want to be more ethically conscious when you're beauty shopping, we've compiled our list of the very best vegan beauty products.
You may be wondering what the cosmetics industry has to do with animals, but they're actually very closely linked.
For many years, animals have been used for cosmetic testing; you may have seen videos circulated online of rabbits kept in tiny cages with toxic chemicals in their eyes.
These practices are increasingly being seen as unacceptable and unnecessary, and the European Union banned cosmetic animal testing in 2013.
However, many large cosmetic companies, like Estee Lauder and L'Oreal, produce and sell their products in other parts of the world - namely China - where animal testing remains a legal requirement for beauty products to be sold.
And while some brands don't themselves test on animals, they are owned by parent companies that sell in these countries, meaning those too are often no-go's for ethical vegans
This can seem limiting, but luckily there are plenty of brands that are completely cruelty-free, and this number appears to be increasing as animal rights and veganism are becoming central to social consciousness. Cult American brands like Kat von D and Jeffree Star are 100% cruelty-free, as well as drugstore European brands B Beauty (Superdrug's own brand), Sleek and Collection. Higher-end brands including Hourglass, Chantecaille and Cover FX are also cruelty free. 
However, just because a brand is cruelty-free doesn't mean they are completely vegan.
Many cosmetics contain animal by-products such as beeswax, and common ingredients like retinol, collagen and lanolin are also derived from animal tissue.
This can make things really complicated, as even the most ethical brands usually don't have completely vegan ranges, so you have to do your research.
Luckily, lots of vegan blogs and websites such as PETA have compiled lists of the vegan products within cruelty-free brands, to make it that bit easier to navigate.
And in light of World Vegan Day (November 1st), one of our favourite brands Hourglass has announced their commitment to become fully vegan by 2020, partnering with the Nonhuman Rights Project.

Enter into the world of vegan beauty with our top finds...

 

Why we love: 

This skincare brand is fast gaining cult status - and the best part? It's completely vegan. This serum will save tired, dull skin while boosting cell function for your plumpest, glowiest skin yet.

 

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