Evening Standard Magazine - 10th February 2017
“And you thought natural beauty was all about face masks and home-made scrubs” – Katie Service reports on the covetable 'clean' products taking the industry by storm. Evening Standard, February 2017
Original Article can be read here on the Evening Standard
Shop our Advanced Super Cell Serum
Shop our Idle Eau De Parfum
Now it's time to turn your attention to your bathroom shelf - because while 'clean eating' and 'conscious fashion' were the buzz phrases of last year, it's the 'clean beauty' movement that's causing a stir.
Remember when exo-brands were a bit of a joke, derided for their new age formulas and clumpy hemp packaging? Today, enticingly Instagrammable and eco-conscious labels such as Romilly Wilde - which forgo synthetic ingredients in favour of naturally occuring botanical sources and not only smell diving but also come in packaging that would make Coco Chanel purr - are being taken very seriously indeed.